FUND RAISING METHODOLOGY
The Gifted Memory System
reinforces the time honored techniques associated with sincere, effective, personal solicitation.
Ninety percent of charitable gifts are donated by people.Since a few major donors generate 80-95% of that charitable revenue, Gifted Memory focuses your attention at the top of the giving pyramid. It encourages you to spend a proportionate amount of time engaging these prospects in the mission of your organization. This program manages the entire solicitation cycle from prospect research to stewardship.
Understand the 80/20 Rule
| Gift Level |
Prospects |
Donors |
Gift Received |
| 1,000,000 |
8 |
2 |
2,000,000 |
| 750,000 |
12 |
3 |
2,250,000 |
| 500,000 |
12 |
3 |
1,500,000 |
| 250,000 |
16 |
4 |
1,000,000 |
| 100,000 |
32 |
8 |
800,000 |
| 75,000 |
32 |
8 |
600,000 |
| 50,000 |
64 |
16 |
800,000 |
| 25,000 |
126 |
32 |
800,000 |
| 10,000 |
126 |
32 |
320,000 |
| TOTAL |
428 |
108 |
10,070,000 |
This chart illustrates the number of prospects and donations secured to meet a $10 million campaign objective.
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Start at the Top
| • Apply limited resources to key donors and prospects |
| • Stay focused on important people |
| • Build meaningful relationships with people who share your mission, vision & values |
Know your Constituents
| • Conduct research |
| • Ask questions in meetings |
| • Record prospect research information on-line in Gifted Memory for future, immediate retrieval & review |
Solicitation Cycle •
Methodology •
Seminars •
Clients •
Background
Strategic Alliance •
The Software •
Contact Form •
E-mail •
Home
For a screen show demonstration you can run on your computer
talk to someone at Institutional Memory, Inc.
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This page last changed on February 7, 1998.
© 1996, Text: Institutional Memory, Inc. • Web Presence: Ade & Associates
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